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Affiliate Programme

Horse Cleaning is a bold and forward-thinking manufacturer founded by Sam Anderson. We create and stock products informed by you, our customers, our friends and global influences, creating an exciting experience that encompasses and celebrates everything it means to address the cleaning challenges faced by everyday equestrians. With fresh new cleaning products and accessories hitting our store quarterly, we’re fierce when it comes to product development. Our brand and the core values ensure we offer the best cleaning solutions from the everyday hacker to the international competing riders.

We’re looking for loyal affiliate’s to become part of our Affiliate Team
Becoming a Horse Cleaning Affiliate, you will share our passion for equestrian cleaning products but not only that, we want you to embody our core values and become part of our growing affiliate network. Work with Horse Cleaning and become an equestrian inspiration for others whilst being rewarded for sale conversions!

For successful affiliation
As a Horse Cleaning Affiliate, you will promote Horse Cleaning throughout your community and social media platforms in a positive manner. Providing your follower base with photos and videos of you using Horse Cleaning products in every aspect of your equestrian life. Sharing your inspirations and enthusiasm of our products to your community and generating a healthy network of potential Horse Cleaning customers and sales leads.

A Horse Cleaning Affiliate will perform best when actively marketing our brand online, at local shows, riding venues and equestrian clubs/ events as to create awareness about our brand or products to both existing and potential customers. For best results, this will include sharing and generating online content for all social media platforms.

As an Affiliate, you must be knowledgeable about Horse Cleaning in every aspect – especially when sharing details about our products.

Suggested qualities to become a successful Horse Cleaning affiliate

1. Have purchased and used at a minimum one of our cleaning solutions (experienced first hand the uniqueness of our products)
2. Possess a friendly and warming approach to customer service (we don’t force sales, we listen and engage with potential customers)
3. Ability to speak clearly, confidently and respectful in public
4. Ability to build long-lasting relationships
5. Web, Social and Video technical savviness (understands each platform, how to measure success, able to locate opportunities, content creation etc..)
6. Credibility in the market (people respect your judgement, guidance and you are a person of authority/ knowledge)
7. Understands a sales and marketing life cycle (locate, define, pitch, follow up, convert, support)
8. Understands that at all times online and offline Affiliates are representing Horse Cleaning by mere association and therefore expected professional behaviour must be considered.

Requirements

Applicants must be 16 years or older. (Persons under the age of 16 years will require parental consent).

A legitimate Social Media/ Instagram follower base of at least 1500, however, accounts with fewer followers will be reviewed if accounts produce excellent content  (no like for like accounts, share for share, bot accounts or unrelated audience accounts will be accepted). Our application review will complete check’s to ensure that your account follower base is 100% genuine.

Social media accounts will be examined to ensure our brand values are not misaligned to what you portray to the general public. Everyone who represents our brand must make sure their public profiles, online and offline behaviour is professional at all times and is not damaging by the mere association to Horse Cleaning.

You must have a digital camera that can capture photos and record video footage.

You must have a Laptop or Desktop PC for joining monthly training courses, account reviews and for accessing the Affiliate Hub Dashboard.

You must review our Affiliate Terms and Conditions before applying.

What is affiliate marketing?

An Affiliate Marketer is someone who sells a product for a company and in return receives a commission. Commissions awarded vary from company to company depending on their Affiliate Program setup, at Horse Cleaning we allocate 8% commissions on each product sold. An Affiliate Marketer doesn’t carry any inventory or likewise has no say in the product price. It is a relatively low-risk venture for the individual and depending on the individual’s work ethic and ambition this programme can have high earning potentials!

There are no cost’s associated with being an Affiliate, however, when running a successful marketing business there will be a website or advertising costs to drive traffic to our website, but this is entirely at the individual’s discretion.

How does it work?

Individuals first have to apply for an Affiliate role and complete our application form, we then review the application and if successful you’ll be invited to join a web meeting where our team will discuss the programme in more detail and upon completion of the introduction session you will be provided access to our Affiliate Hub.

From within the Affiliate Hub, you can create unique Affiliate links (referral links) which you then share online. These links can be placed onto any advert, landing page or other marketing tools. It’s worth noting here that to become a successful Affiliate you should have a blog site, website, YouTube channel or any other active social media channel such as Facebook, Instagram, Twitter, etc. The larger the audience, the higher conversions generally.

Where practical, you would share links, posts and other content via these various channels driving traffic to our website, but taking special care as to not spam any channels.

When somebody has clicked your unique referral link, they will be redirected to our website, where they can review our products and complete a purchase. Upon a completed transaction, you will be awarded 8% commission which can then be exchanged for store credit to purchase products for yourself.

Referral links will still credit commission up to 30 days from the time the person clicked your link. In other words, if Daisy selected the link on your advert for Whitening Shampoo but did not complete the purchase during that specific visit. However, Daisy returned 10 days later and then completed the purchase for the Whitening Shampoo via our website, you will still be credited the commission for that product.

It’s worth noting here, however, that if Daisy bought the Whitening Shampoo through any of our other outlets you would not be awarded the commission, Daisy would have to complete the purchase through our website for you to be awarded.

As the referral lead you will also be credited lifetime commission on following transactions via the website even if your referral link is not used. For example, since Daisy first completed a transaction via your referral link each transaction after via our website will result in 8% commission being aligned to your Affiliate account. After all, it’s only fair you continue to benefit from your referral’s additional purchases!

What are the general rules when posting Horse Cleaning content and links?

Our company views on this subject are quite strict; you must ensure any published content is targeted to the right audience and will offer value to the target audience. Do not post referral links just for the sake of posting this offers no value to readers, damages our brand value and overall content you post should be engaging and not just a referral link.

People do not like to be“sold” too, they instead require between 5-7 touchpoints, these touchpoints can be various types of information about a solution or product. In time customers when ready will make a decision when to complete a transaction, at no stage should any Affiliate be forceful in trying to secure a purchase, this is against our core values, is bad customer service and disliked by many.

Failure to follow the touchpoint process will result in fewer conversions and more than likely result in a platform report for nuisance/ spam content.

It’s incredibly important to ensure that you’re not spamming a post or feed of another individual unless they are asking for product recommendations in which case it would be acceptable to post one referral link.

If another Affiliate has provided a recommendation or referral link, do not add any further links as this would be deemed as thread hijacking.

If you have posted a topic or comment, do not bump more than once every seven days. Bumping content every day is considered spamming.

Spamming is totally against our values, and we condemn this 100%. Spamming can lead to your Affiliate link not working correctly, or worse case resulting in a platform banning our links. If we discover incidents of spamming activity, your account will be investigated and potentially closed down, any outstanding or pending commissions will be forfeited.

How Are Commissions Exchanged?

Referral commissions are exchanged for store credit; store credit is then used to discount our products for your purchase. Having an extensive referral network can result in a continuous commission being applied to your store account thus you can order our products effectively free of charge and at no cost to you! For larger referral accounts store credit can be exchanged for a PayPal cash withdrawal.

If you are interested and feel that you have what it takes to become a successful Horse Cleaning affiliate please fill in the application form below: